Marketing: Like building a house

 Marketing: Like building a house

Writer - Partho Pratim Mazumder

Think of marketing like building a house.

At the beginning:

Vacant land: Let's say you have a vacant land. The price of land is 10 rupees.

Basic Structure: On land you build the basic structure of the house. For example, walls, ceilings, doors, windows, etc. It costs you 100 rupees.

Improvements:

Beautification: Now you use paint, glass, led lights etc. to beautify the room . As a result, the price of the house increased to 200 taka.

Amenities: Adding amenities like fan, touch screen etc. to the room increases the price.

Relationship with Marketing:

Ordinary Products: Ordinary, conventional products are priced low. Because they do not have any special features.

Different products: A slightly different, innovative product can cost much more. Because, they are attractive to customers.

Example:

Blanket clothes: Wearing clothes made of blankets is very comfortable. Now making a bed sheet with that blanket fabric will make it more comfortable. As a result, its demand will be much higher than that of bedsheets.

Foam Slippers: Foam shoes and sneakers are available in the market. But foam slippers are not available like hands. If this foam slipper is creatively marketed, it will fill a gap.

Summary:

Marketing is understanding the needs of the customers and presenting the products attractively to them.

Harvest of experience:

This work requires experience, knowledge and creativity. You have to apply your knowledge in your work. Only then will you understand the gaps in your field. If those gaps can be filled, the demand for the product will increase.

This is the essence of marketing.

Hope you liked this rewrite.

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Finding Trendy Product Ideas for Ecommerce: Techniques and Resources

 Finding Trendy Product Ideas for Ecommerce: Techniques and Resources

Writer- Partho Pratim Mazumder

                        

Finding Trendy Product Ideas for Ecommerce: Techniques and Resources

You're on the right track thinking about where to find trendy product ideas for your ecommerce business! Here's a breakdown of your methods and some additional suggestions:

Existing Techniques:

Facebook Marketplace: Great for gauging local trends and seeing what people in your community are selling and buying. Look for popular items, recurring themes, and unique offerings.

Amazon Trend Collections: A valuable resource to discover what's hot regionally and globally. Explore different categories and leverage "related searches" for further inspiration.

Alibaba- Alibaba is a great ecomerce tool to get idea of top notch product ideas on the internet. It has varities of suppliers from china and international. So, you can get manually and customized product ideas from here.

Additional Techniques:

Online Trend Publications: Websites like Trend Hunter, WGSN, and PSFK showcase emerging trends across various industries, including fashion, gadgets, and shoes.

Product Hunt: Discover new and trending products submitted by users, gaining insights into innovative ideas and early adopter interest.

Social Media Listening: Use tools like Brandwatch or Buzzsumo to track conversation volume and sentiment around specific products or themes on social platforms.

Google Keyword Planner: Identify popular search terms related to your target audience and potential products, gauging potential demand and competition.

Competitor Analysis: Analyze what successful competitors are selling and how they market their products. Look for gaps in their offerings or opportunities for improvement.

Consumer Reviews: Read product reviews on Amazon and other platforms to understand customer pain points and desired features, identifying unmet needs.

Remember:

Validation is key: Don't just assume a trend will translate to sales. Validate your idea through surveys, focus groups, or pre-orders before investing heavily.

Niche down: Focusing on a specific audience or problem can help you stand out and create a more targeted product strategy.

Combine methods: Use a combination of online and offline research to get a well-rounded view of trends and customer needs.

Bonus Resources:

Digital Skills for Bangladesh: If you're based in Bangladesh, Razib Ahmed's initiative sounds like a valuable resource for learning and connecting with other entrepreneurs.
Shopify Blog: Offers numerous articles and guides on finding profitable product ideas for your online store.

Razib Ahmed sir (E-cab president) has great effort on teaching Ecommerce online. I am being blessed to have guidance from him. Digital skills for Bangladesh is a great initiative by him where Razib Ahmed sir has been casting non stop effort to make ourselves better in digital market.
I hope you would get this helpful. Good luck. Thank you.

A Destructive Analysis of "Ode to the West Wind" in a Business Context

 

Ode to the West Wind: A DEEPER Look at the DESTRUCTIVE Analysis in Business Context

Building on the previous analysis, let's delve deeper into the destructive themes of "Ode to the West Wind" and explore their nuanced applications in various business contexts:

I. The Inescapable Force of Change:

• Disruptive Innovation: The poem portrays the wind as an unstoppable force, akin to disruptive technologies or market shifts that can dismantle established industries. Businesses must be adaptable and embrace change proactively, becoming the disruptors rather than being disrupted.
• Mergers and Acquisitions: While consolidation can bring efficiency, it can also resemble the wind's destructive power, leaving smaller players devastated and communities disrupted. Businesses involved in such processes must consider their ethical and social impact beyond just shareholder value.

II. Collateral Damage and Unintended Consequences:

• Aggressive Expansion: The wind's indiscriminate force mirrors unchecked corporate expansion that prioritizes market share over responsible growth. This can lead to resource depletion, environmental damage, and community displacement. Businesses must strive for sustainable expansion that considers long-term consequences.
• Short-Termism: The poem's urgency reflects the pressure for short-term profits in some businesses. This can lead to cutting corners on safety, labor standards, or environmental practices, causing long-term harm and reputational damage. Businesses need to focus on long-term value creation and responsible practices.

III. Power, Ethics, and Accountability:

• Monopolies and Market Manipulation: The wind's singular dominance symbolizes monopolies that stifle competition and exploit consumers. Businesses must uphold ethical practices and avoid manipulating markets for short-term gains.
• Corporate Social Responsibility: The poem challenges us to question the ethics of businesses prioritizing profit over social and environmental responsibility. Businesses must be accountable for their actions, actively contributing to a sustainable and just society.

IV. Innovation's Double-Edged Sword:

• Technological Disruption: While innovation drives progress, it can also cause job displacement and societal upheaval, like the wind uprooting trees. Businesses must mitigate the negative impacts of innovation and invest in reskilling and upskilling their workforce.
• Unethical Use of Technology: The poem's untamed energy reflects the potential dangers of technologies used for unethical purposes, like surveillance or manipulation. Businesses must develop and use technologies responsibly, considering their ethical implications and societal impact.

Remember: This analysis is not to demonize all businesses or innovation. Instead, it aims to highlight the potential pitfalls and encourage responsible practices. By understanding the poem's destructive themes, businesses can navigate the complexities of the modern world, leaving a positive and sustainable impact on society and the environment, just like the spring breeze nurturing new life after winter's harsh wind.

Further Exploration:

• Analyze specific companies or industries through this destructive lens.
• Explore the poem's broader themes of power, nature, and human agency in relation to business ethics.
• Discuss how businesses can harness the power of change for positive transformation, like the wind carrying seeds of new life.

I hope this deeper analysis provides valuable insights into the poem's relevance to the complex world of business.