Marketing: Like building a house

 Marketing: Like building a house

Writer - Partho Pratim Mazumder

Think of marketing like building a house.

At the beginning:

Vacant land: Let's say you have a vacant land. The price of land is 10 rupees.

Basic Structure: On land you build the basic structure of the house. For example, walls, ceilings, doors, windows, etc. It costs you 100 rupees.

Improvements:

Beautification: Now you use paint, glass, led lights etc. to beautify the room . As a result, the price of the house increased to 200 taka.

Amenities: Adding amenities like fan, touch screen etc. to the room increases the price.

Relationship with Marketing:

Ordinary Products: Ordinary, conventional products are priced low. Because they do not have any special features.

Different products: A slightly different, innovative product can cost much more. Because, they are attractive to customers.

Example:

Blanket clothes: Wearing clothes made of blankets is very comfortable. Now making a bed sheet with that blanket fabric will make it more comfortable. As a result, its demand will be much higher than that of bedsheets.

Foam Slippers: Foam shoes and sneakers are available in the market. But foam slippers are not available like hands. If this foam slipper is creatively marketed, it will fill a gap.

Summary:

Marketing is understanding the needs of the customers and presenting the products attractively to them.

Harvest of experience:

This work requires experience, knowledge and creativity. You have to apply your knowledge in your work. Only then will you understand the gaps in your field. If those gaps can be filled, the demand for the product will increase.

This is the essence of marketing.

Hope you liked this rewrite.

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